Outlines to create effective Twitter Ad Campaign


Twitter Ad types

– Promoted trend
– Promoted Account
– Promoted Tweets

Terminology

-Clicks
-Conversion Tracking
-Cost Per…
-Engagement
-Follow
-Follow Rate
-Frequency Caping

Main elements to create powerful profile

-Profile picture
-Bio
-Header and Background

Identify your campaign objectives

-Followers
-Website Click or Conversion
-Tweet Engagement
-App install or App Engagement
-Leads on Tweeter
-Video View

Define and target your audience

-Follower Targeting
-Language targeting
-Gender targeting
-Interest targeting
-Device targeting
-Behavior targeting
-Tailored Audiences targeting
-Keyword targeting
-Geography targeting

Creating account with billing

-Adding Access Account

Types of Tweeter Cards

-Summery Card
-Summery Card with large image
-App card with large image
-Player Card

Targeting

-Demographic targeting
-Keyword targeting
-Interest targeting
-Username targeting
-Tailored audiences
-TV targeting
-Device-based targeting

Set up budgets & Bids
Create a campaign

-to gain followers
-to drive web traffic
-promoted tweet
-to collect leads
-a video campaign
-for app installs

Create tweets

– hidden
– scheduled tweets
– Twitter Cards in action

Report Analyzing

-Review your campaign reports
-Tweet activity
-Twitter Cards dashboard