Outline to Create Ad Campaign on Facebook


Facebook Ad types

– Page Post Engagement
– Page Likes
– Click to website
– Website Conversion
– App installs
– App Engagement
– Event Engagement
– Offer Claims

Targeting on Facebook

– Location
– Demographics
– Age, Gender, Education etc.
– Interest target
– Hobby
– Behaviour
– Connection
– To your page
– To your event
– To your application
– Friends of Friend
Custom Audiences
– E-mail Addresses
– Phone Numbers
– User IDs
– Upload to Facebook

Basic Advertising Terminology

-Click
-CTR
-CPM
-CPC
-Frequency
-Reach

Setting Up an advertising account & Ad structures

-Billing with set limit
Ad structures
-Campaign
-Ad Set
-Advertisement

Ad Creation tools to define your ad objectives

– Page Post Engagement
– Page Likes
– Click to website
– Website Conversion
– App installs
– App Engagement
– Event Engagement
– Offer Claims

Tools: Ad Manager, Power Editor

Creating Facebook Ad

-Choosing your creative
-Writing your content
-Managing placements
-Identifying your primary audience
-Refining your audience with interest targeting
-Refining your audience with behavior targeting
-Deciding on a budget
-Finalizing the campaign

Additional Advertising Options

-Promoting your page
-Boosting your page posts

Managing Existing Ads

-Managing and editing ads and campaigns
-Editing an active ad
-Creating a similar ad

Viewing Advertising Data

-Accessing advertising reports
-Scheduling advertising reports
-Understanding success metrics
-Viewing your billing summary

Implementing Best Practices

-Follow some Tips for writing a great ad
-Choosing an effective image for your ad
-Improving the performance of your ads
-Key Facebook ad policies

Tools

Tools: Ad Manager, Power Editor, Insight, Google Analytics, MS-Excel