All necessary steps to Google Adwords Ads Campaign

Market trend, Competitor Analysis and Setting Goals

Identifying your competitors using Google

Competitor Analysis:

Analyzing budgets and bids to determine market saturation:

Focusing on advertising goals: Additional tool:,

Predicting about AdWords’ outcome

Account Creation and Set Up

AdWords account Creation

Choose right billing option

User and role creation to access the account

Enabling auto-tagging at the account level

Notification settings

Tracking beyond the Click

Connecting AdWords to Google Analytics

Set up a conversion goal in AdWords

Tracking leads and sales

Importing goals from Google Analytics into AdWords

Verifying that conversion tracking is working

Analyzing how long it takes to convert customers

Analyzing clicks, impressions, time on site, bounce rates in Google Analytics

Organizing Adwords Account

Planning account structure

Structure the campaigns

Ads positioning

Device targeting options

Locations targeting

Languages targeting

Creating themed ad groups

Generating Relevant Keywords

Using keyword matching options effectively

Finding relevant keywords: bingads-downloads/bingads-intelligence

Analyzing competitor keywords from and similar tools:


Generating negative keywords

Identifying keyword duplicates:

Multiplying keyword phrases:


Keyword Multiplier Tool –


Search Phrase Builder –

Keyword List Generator –

Keyword Deduper and Multiplier Tool –

The Keyword Combinations tool –


Combine Keywords –

Keyword Lizard –

Changing broad keywords to broad match modifiers:

Adding new keywords to an existing ad group

Editing, pausing, or deleting keywords

Compelling Ads Writing

Researching competitors’ ads: or

Campaign ad rotation set up

Effective ads creation

Landing page selection

Use of dynamic keyword insertion

Avoiding mistakes when you copy ads

Split testing ad copy

Editing your ad text

Pausing or deleting ads

Budgets and Bidding

Campaign budgets set up and adjustment

Current budget evaluation

Evaluation for budget changes

Ad group level bids adjustment:

Keyword level bids set up and adjustment

Enabling enhanced bidding and Conversion Optimizer

CPA bids adjustment

Set up and adjust separate bids for calls

Predicting impact of bid changes: Bid Simulator

Modifying and adjusting mobile bids and location bids

Adjusting bids based on duration (time and date)

Running Display Ads

Automatic and managed placements campaign creation

Analyzing and adding display placements

Targeting display sites based on topics

Excluding irrelevant and poorly performing placements

Avoid displaying your ads on certain pages

Excluding categories of sites and potentially sensitive topics

Adding image ads to display campaigns

Using Display Ad Builder to create rich image ads

Analyzing relative CTR to benchmark display performance

Remarketing to Past Visitors

Remarketing code Generation

Remarketing audience creation

Custom remarketing combinations creation based on rules

Remarketing campaign and bids set up

Setting up frequency caps

How to increase traffic to remarketing campaign

Remarketing to YouTube viewers

Reporting and Analysis

Running and scheduling reports

Customizing columns to personalize data views

Analyzing the days and times when ads perform best

Analyzing geographic performance

Reviewing call details

Finding out where on display your ads are appearing

Segmenting performance reports

Creating filters to customize reporting

Viewing data in graph format

Evaluating site link extensions

Using impression share metrics to increase conversions

Optimizing Performance

Improving relevance and Quality Score

Improving ad rank

Changing keyword match types

Scheduling ads to run during key days and times

Expanding your keyword list

Analyzing ad copy performance and picking top performers

Adjusting budgets to maximize traffic and conversions

Tips to increase traffic

Running search term reports to optimize keywords

Optimizing bids for ROI

Optimizing keywords to improve ROI

Excluding IP addresses from seeing your ads

Optimizing your landing pages

Advanced Strategies and Features

Creating site links

Setting up call extensions

Implementing social extensions

Setting up location extensions

Promoting application downloads

Setting up Dynamic Search Ads

Creating product ads

Using experiments to test campaign changes

Using advanced negative match keywords

Automating actions based on rules and goals

Common AdWords mistakes

Managing AdWords

Troubleshooting why your ads are not showing up

Finding out your ad’s approval status

Creating custom alerts to monitor performance

Reviewing past changes and revisions

Viewing or hiding paused or deleted items

Tools: Adwords Editor, MS-Excel